When you use elements like color in your design, you can make things easier to understand.

Hence, visuals are particularly effective when you want to communicate nonverbally. Your brain is prewired to process visual content faster than text. Whether you want people to view your brand as a trusted advisor, a security guard, or a fun best friend, color can do a lot to elicit those emotions. Remember: Long-term brand success depends on the relationships you build, and an emotional bond is at the core of every relationship. Similarly, a Virginia Tech study found that using red on webpage backgrounds influenced consumers to bid more during an online auction. If you want to cultivate a particular emotion or reinforce your brand value, color is an effective way to do it.įor example, Honda reportedly increased sales 35% in one dealership by closing sales in a room with a soothing blue palette. Just try to imagine Apple without its signature minimalist white or Google with a monochromatic icon.)Ĭolor is particularly powerful because of its ability to elicit emotional responses and influence people’s moods.

(Many brands have done this so well you don’t even realize it. In fact, according to a 2017 study published in the Journal of Consumer Research, highly saturated color elicits arousal, thus capturing attention (and, in the case of the study, affecting the perceived size of products).īecause color is inherently appealing, it is an easy way to draw attention and-more importantly-differentiate yourself from your competitors, whether you’re trying to stand out on a store shelf or in a social feed. Color naturally grabs attention and makes things more enticing.

There’s a reason color TV took over the world.

Spotify color palette quiz